So – you want to create a corporate, educational or promotional video but you’re a little overwhelmed. Where to start?
You might only want a small in-house video, or you might want a large production that could take a couple of days of shooting. At Moxie Productions, our crews can be as small as two people, or consist of director, cinematographer, sound, continuity, makeup and several actors. It depends on what you need. We tailor your shoot to your specific requirements.
Maybe you have a project that has a script already and what you need is film production. We can do that. Do you have footage shot in house that needs editing? We can do that too. Moxie Productions can come onto a project at whatever stage you require.
So we’ve broken down the full process into five easy steps.
Easy – for you. And to let you know what’s happening behind the scenes, we’ve included a little about the work we’re doing at every step to create your video exactly the way you want it.
STEP 1- DEVELOPMENT
Moxie Productions will meet with you to get an idea of what you want to say and who your target audience is. Together, we’ll decide on things like how long your ideal video will be and drill down into what you want and need to get across and how. We ask the questions, and use your answers as the building blocks to help us create the script – a script that you will always have final approval of.
STEP 2 - PRE-PRODUCTION
Here’s where the rubber really meets the road. Behind the scenes the work is really ramping up, and Moxie Productions will keep you in the loop every step of the way. But there are a lot of things involved in pre-production, like booking crew, actors and location, and rehearsing with those actors – this is where our expertise takes the logistical and creative burden off of you.
Because there is a myriad of details to deal with at this stage, like setting the shooting schedule, creating a shot list, and assembling wardrobe, props and sets, just to name a few. The more things that are ironed out in pre-production the better the shoot day(s) will go!
STEP 3 - PRODUCTION
Lights, camera, action!
Shoot days are what we all think of when it comes to making a video. Moxie Productions work with seasoned professionals to make the day go smoothly and, if we are shooting in your workplace, with a minimum of disruption. Your particular shoot might be large or small, but there is an excitement to seeing the camera bring your final script come to life.
But that’s not the end of the story! Let’s move onto:
STEP 4 - POST PRODUCTION
Here’s where the magic really happens and everything comes together.
Moxie Productions takes the raw footage from your shoot and works with it to create a polished final cut: doing a picture edit, colour correction, adding titles, captions and transitions. On shoot day you’ll see those clappers just like on any movie set you’ve seen - well, in the movies! Those are really important for synching in post-production. So don’t forget sound: we edit, mix and balance audio and add music.
STEP 5 - DELIVERABLES
Finally, we deliver your video. We pride ourselves on working on schedule and on budget. We can deliver the final video in any format you require. And we can upload it to whatever site you need.
So there you are! Five easy steps to video production. Five steps that Moxie Productions can do for you: delivering your video how you want it, when you want it, the way you want it.
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Is a playwright and screenwriter and founder of Moxie Productions