Video content is becoming increasingly popular, and with the rise of social media platforms like TikTok, Instagram Reels, and YouTube, there are endless possibilities for creating engaging video content. However, coming up with creative video ideas can be a daunting task, especially if you're not sure where to start. In this post, we will explore some tips for brainstorming creative video ideas that will help you come up with more unique and engaging concepts.
1- START with a clear GOAL /CONCEPT
Before you begin brainstorming, it's important to have a clear understanding of your video's purpose and intended audience. What message do you want to convey? Who is your target audience? Is there a topic you want to cover, or a particular event you want to showcase, or even a specific emotion or feeling you want to evoke. Once you have a starting point, you can begin to brainstorm ideas that fit within that theme or concept. Understanding your goals will help guide your brainstorming and ensure that your video is effective in achieving your objectives.
2- COLLABORATE with a TEAM
Brainstorming with a team can be a great way to generate creative video ideas. When you work with others, you can bounce ideas off each other and build on each other's concepts. Consider inviting team members with diverse backgrounds, perspectives, and skill sets to ensure a wide range of ideas are generated.
3- SET aside time for BRAINSTORMING
It's important to set aside dedicated time for brainstorming creative video ideas. This could be a weekly or monthly meeting where team members come together to brainstorm ideas, or it could be a personal brainstorming session where you sit down and jot down ideas on your own. By setting aside time for brainstorming, you can ensure that you are giving your creative process the attention and focus it deserves.
4- START brainstorming session with IMPROV GAMES
Nothing gets the creative juices flowing more than improv games! And they do double duty as great team building exercises. There are so many great improv games available and many great improv companies to hire if you were wanting to have guided sessions. Theatrefolk has a great article on a number fun and creative improv games.
5- LEVERAGE your interests or HOBBIES
The first step is to identify your interests and hobbies. Once you have done that you can brainstorm video ideas that showcase your skills and expertise. For example, if you love cooking, you could create a video that shows you preparing a meal while talking about your business, or if you like hiking, you can go on hikes as you discuss your service. Of course, you must make sure your video is professional and that it reflects your brand's values and messaging.
Creating engaging and entertaining videos can seem like a daunting task. Brainstorming can help reduce the work and actually be a fun and rewarding process. By starting with a theme or concept, collaborating with a team, setting aside time for brainstorming, using exercises to get the creative juices flowing, and leveraging your interests and hobbies, you can come up with more unique and engaging video concepts. Remember, the key to success is to keep an open mind and have fun with the creative process!
Is a playwright and screenwriter and founder of Moxie Productions