More and more studies are showing that the addition of video to any curriculum enhances the learning experience for the learner. "One study of teaching methods found that telling alone, showing material visually alone, and combined telling and showing each resulted in 70% or greater recall at 3 hours (85% for combined). However, retention 3 days later was 10% for telling alone and 20% for showing alone, compared with 65% retention for combined telling and showing." Studies also show that the quality of the videos and the planning of the content are 2 very important aspects to the success of videos in education.
The four principle reasons for the success of integrating videos into teaching are:
1 - ENGAGEMENT
“Video is seen as having advantages for engagement in some specific ways, notably in widening participation, emotional engagement and overall course engagement.” Across the literature, higher levels of student satisfaction are reported in groups with access to video (Yousef et al., 2014). When comparing video over text when dealing specifically with problem- based learning it was found a general preference for video over text (Rasi and Poikela, 2016).
2- REAL LIFE EXPERIENCE
Videos allow learners to watch and experience real life situations. Using video scenarios enables the assessment of impact by requiring learners to face realistic challenges and solve complex problems using critical thinking. “The integration of multimedia in the course gave students a collaborative experience where they can apply their knowledge to the simulation scenarios. Inclusion of the vignettes was found to be effective in addressing specific areas of curriculum while stimulating student engagement.” The greater the reality of the situation, the greater the emotional impact and the learning. Professional content writers and creators are able to make sure that the scenarios are real and impactful.
One study (Taslibeyaz et al., 2017) in the context of medical education from 2000 to 2014, showed that watching videos was beneficial for gaining clinical skills, changing attitudes, encouraging cognitive learning and retaining knowledge. A review of the literature done by Maya M Hammoud, Helen K Morgan, Mary E Edwards, Jennifer A Lyon, and Casey White concluded “in general video recording of performance and subsequent review by students with expert feedback had positive outcomes in improving feedback and ultimate performance.”
4- LEARNERS WANT VIDEOS
The following is an excerpt from the study “Development of e-learning in medical education: 10 years’ experience of Korean medical schools” by Kyong-Jee Kim and Giwoon Kim
“Our study illustrates the current popularity of online videos as learning resources among medical students. This finding concurs with that of Khogali et al. that students valued animation and video demonstrations highest among e-learning resources.”
It’s not only millennials who prefer videos. Business executives prefer watching videos, as well. Specifically, 59% of senior executives prefer video over text and 75% of executives watch videos while working.
Creating videos for your course may seem daunting, but a professional video production company, like Moxie Productions, who specializes in educational videos, can guide you through the whole process.
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Is a playwright and screenwriter and founder of Moxie Productions